The beehive management company’s latest product, the Pollinator BeeBom encourages flower-powered rebels to engage in ‘guerilla gardening’; transforming remote corners of backyards and derelict sites into bountiful pollinator paradises.
The Plan Bee general said:
“We want people to get the buzz about bees, and help to transform drab, boring derelict sites into wildflower meadows providing rich food sources for honeybees and other pollinators. Honeybee populations have dropped dramatically in recent decades, and while we’re playing a part to urbanise beekeeping, there’s much more that needs to be done.
“It’s simple, all you have to do is pop it, soak it, chuck it and you can watch as waste ground is turned into a lush meadow of British wildflowers. It not only provides a rich source of nectar for bees, but is also fun for the whole family, encouraging rebels young and old to get involved. It even helps to brighten up our communities and make that walk to work or school an altogether more enjoyable experience.”
The BeeBom will debut at the forthcoming Royal Horticultural Society show at Hampton Court in July. The event is the world’s largest annual flower show. Plan Bee will transform a chalet-style shed into a bespoke pop-up shop for the duration of the event, which is expected to attract more than 130,000 visitors over the course of the week (4th – 10th July).