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Creating a buzz on Aldi catwalk

Admin, September 5, 2015

Heather Honeycomb web 1Plan Bee Ltd’s premium honey brand has sashayed into the final of Aldi’s Next Top Product awards.

The Lanarkshire sustainability business has been asked to present their products Scottish Runny Heather Honey, Scottish Set Blossom Honey and Whisky Honey products to Aldi’s Scottish Buying team who will support the winner through the process of getting their product on the shelf.

Richard Holloway, Managing Director of Aldi in Scotland, said:

“Our business model in Scotland has always been about working with the best local producers to bring top quality products to our customers at everyday low prices. We want to help give a local business their big break by offering them access to our knowledge and expertise to help get their product off the ground.”

The event has been launched to coincide with the Year of Food and Drink Scotland 2015, celebrating the country’s outstanding natural larder and produce. The Scottish Government initiative is led by VisitScotland and supported by Scotland Food & Drink and Think Local. It is designed to capitalise on the momentum created by the previous Year of Food and Drink in 2010 and Homecoming Scotland.

Scotland Food & Drink Chief Executive James Withers commented:

“Aldi is placing a strong focus on sourcing locally and the resultant relationships with Scottish suppliers are great to see. This approach is invaluable for the continued growth of our sector. The Scottish food and drink industry has been enjoying sales growth year on year and there is good reason for us to be recognised as a Land of Food and Drink as we offer quality products with a strong identity. This hunt for the next best product will be good exposure to new or as yet undiscovered products in the market.”

Building on Scottish Food & Drink Fortnight, September’s Year of Food and Drink theme is Celebration with a focus on events and products that celebrate provenance and the produce on our doorstep.